Pritch oversees Gaylord College’s student-run advertising and public relations agency, Lindsey + Asp, which began in August 2009. He is the 2011- 2015 PRSSA National Faculty Advisor and the 2013 PRSA Outstanding Educator. Pritchard is a 1974 business administration graduate of Phillips University in Enid, Oklahoma and graduated in 1988 with a master’s of art in public relations from Ball State University in Indiana.

Pritchard has more than 25 years of professional experience as a public affairs officer in the U.S. Navy and more than 15 years’ experience as a public relations educator. Before joining the Gaylord faculty, Pritchard was a tenured associate professor and the public relations sequence coordinator at Ball State University, where he was selected as the Outstanding Junior Faculty Member in 2005. He also served as faculty adviser for the nationally affiliated, student-run public relations and advertising agency, Cardinal Communications, the top student-run firm in the nation in 2008 and as the faculty adviser for the Ball State chapter of PRSSA. In 2004, he was named as the outstanding PRSSA adviser in the nation.

A member of the Public Relations Society of America College of Fellows, Pritchard has been very active at the national level, having served on numerous PRSA task forces and committees and as Chair of the Educators Academy. He currently serves on the Commission on Public Relations Education, PRSA Educational Affairs Committee, MBA Initiative Task Force and 2017-2019 Strategic Planning Committee.